Sure, anyone that watches enough TV, listens to enough radio, surfs the web enough, reads magazines, etc etc etc, will be able to make a decent ad... keyword: "a." It's not nearly as easy as it looks. First of all, everything has been done. A lot. It takes a special mind to think of things like the Burger King ads from the last few years. Imagine trying to do that for every product in the world and keeping it fresh.
If it were easy, every ad would be good. Every ad would be looked forward to instead of something to shun. Every ad would be "art."
Unfortunately for those in the ad world, the vast majority of advertising is crap.
I hope that my future contributions aren't part of that pile. Let me know.
2 comments:
Well Matthew, there's that.
good point.
I couldn't image doing anything else. Making a shitty product look cool and emerge as a powerhouse brand is rewarding. You take nothing and make something that if you're smart evolves into pop culture and everyday life. That is what keeps me going. I think a lot of stuff we will have to do in our career is going to be crap, because the client pushed us that way or they were too conservative. Ads aren't art, it's a cool way to sell something. To get into the consumers head, and make them stop for one second out of their busy day, and have them say "wow, that's fucking awesome". It's not art, we're salesmen behind a piece of paper, on the internet, just another stranger doing awesome work.
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