There are only a certain number of possible combinations of images and ideas. I've come to terms with that too.
What I can't seem to grasp, is how ideas that I am either currently working on or recently completed seem to pop up in the real world. Absolutely amazing, and not in a good way.
Read this for an example.
Now check out this campaign that Travis Kragh and I worked on (Andy Cosgrove did the photography and Justin Bigger is the model):
Now that you've seen the campaign up close, I would like you to look at the last one specifically. The lighting is exactly how we envisioned it. The mood is just what we wanted. Now look at this ad for Wrangler. (wouldn't let me upload a picture... may try later) This comparison is different then the last ad of mine that appeared in the wild because the concepts are different. The problem here is that the styles are almost exactly the same. That generally wouldn't be a huge deal, except in this case where the competitive ads are for jeans too. You can't look like your competitor.
Grrrr.
7 comments:
Where's the real-world example?
it's coming, you caught me mid-stream...lol
still waiting...
I'm having serious troubles with the image files. When I tried to post them I was getting negative versions of them.. I've got the campaign up, now I just need to get the new one up.
smartass.
HAHA
That's because you had them in CMYK mode. Web files need to be sRGB. I had the same issue.
i figured that out, but i can't the last image to load....blogger's server isn't responding or something.
bleh
You're right. not the same idea, but similar styles. Weird!
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